Online Reviews Statistics

Online Review Management is more important than ever, because…

of customers read online reviews before buying a product.

of consumers only pay attention to reviews written within the past 2 weeks.

The average consumer reads 10 reviews per business before making a decision.

of people will only use a business if it has a star rating of four stars or above.

Review ratings are the biggest driver of clicks in local SERPs (search engine results pages).

of consumers read reviews for local businesses, including 93% of people aged 35-54.

of B2B buyers are more likely to purchase after reading a trusted review.

of the Google local pack ranking factors come from reviews.

of consumers will hesitate to buy a product if there are no reviews left by customers.

of people trust online reviews as much as they trust recommendations from friends.

of people online trust a business after seeing a positive review.

uplift in sales are produced by reviews.

of customers won’t take any buying actions until they’ve read reviews.

When a product gets five reviews, the likelihood of it being purchased increases by 270%

Customers require a business to have at least 40 online reviews before they believe its average star rating.

of consumers consider any review older than three months to be irrelevant.

Reviews account for about 15% of the method Google uses to rank local businesses.

of consumers visit a local business’ website after reading a positive review.

When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue.

of customers expect a business to reply to their online review within seven days.

of consumers read replies to reviews.

of consumers are stopped from wanting to buy from a business because of negative reviews.

of customers get suspicious of a rating if there are no negative reviews.

of consumers have left a review for a local business after being asked to do so.