Online Reviews Statistics

Online Review Management is more important than ever, because…

93%

of customers read online reviews before buying a product.

48%

of consumers only pay attention to reviews written within the past 2 weeks.

The average consumer reads 10 reviews per business before making a decision.

70%

of people will only use a business if it has a star rating of four stars or above.

Review ratings are the biggest driver of clicks in local SERPs (search engine results pages).

82%

of consumers read reviews for local businesses, including 93% of people aged 35-54.

92%

of B2B buyers are more likely to purchase after reading a trusted review.

15%

of the Google local pack ranking factors come from reviews.

92%

of consumers will hesitate to buy a product if there are no reviews left by customers.

84%

of people trust online reviews as much as they trust recommendations from friends.

75%

of people online trust a business after seeing a positive review.

18%

uplift in sales are produced by reviews.

72%

of customers won’t take any buying actions until they’ve read reviews.

5 Reviews

When a product gets five reviews, the likelihood of it being purchased increases by 270%

40 Reviews

Customers require a business to have at least 40 online reviews before they believe its average star rating.

85%

of consumers consider any review older than three months to be irrelevant.

15%

Reviews account for about 15% of the method Google uses to rank local businesses.

54%

of consumers visit a local business’ website after reading a positive review.

When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue.

53%

of customers expect a business to reply to their online review within seven days.

89%

of consumers read replies to reviews.

40%

of consumers are stopped from wanting to buy from a business because of negative reviews.

95%

of customers get suspicious of a rating if there are no negative reviews.

68%

of consumers have left a review for a local business after being asked to do so.